#55: The Digital Operating System for Southeast Asian MSME’s with Zaapi’s Wilfried Buiron

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A Tsinghua University Schwarzman Scholar and Masa Son fellow, Wilfried Buiron is the Founder & CEO of Singapore-based, Zaapi an ecommerce enablement startup backed by Flash Ventures aiming to democratize access to ecommerce for Southeast Asian MSMEs. Prior to founding Zaapi, Wilfried spent time at McKinsey & Company and multiple Chinese startups and founded a successful D2C watch brand, Atelier Wen between Beijing and Hong Kong.

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